Swiped from here… enter the Ouroboros Cafe –

A customer drinks a ‘Selfieccino’ coffee at the Tea Terrace in London, Britain, December 19, 2017. REUTERS/Simon Dawson

The Tea Terrace, based in House of Fraser’s Oxford Street branch, has become Europe’s first location to deliver the “Selfieccino,” which features an image of customers’ faces on the frothy topping of their drinks.

…The process takes around four minutes before an image is presented on the froth, ready to be photographed and sent to all points via social media before drinking, and costs around 5.75 pounds. ($7.5)

”Due to social media, the dining experience has completely shifted,“ Ehab Salem Shouly, owner of The Tea Terrace told Reuters. ”It’s not enough any more to just deliver great food and great service – it’s got to be Instagram worthy.”

Because, you know, it’s nothing if it’s not Instagram-worthy!

The customer becomes their own singularity, sucking themselves into themselves.