So I was reading this article* when a video ad popped up  [“Mildly NSFW” warning deleted because it’s just too stupid to be sexy] –

#PlusIsEqual, it’s called. The mathematical contradiction that is it’s name tells you everything. It’s yet another attempt at social hrönir, trying to make made-up stuff real.

Mind you, these are not ugly women, and a few might even be somewhat attractive. But it’s in spite of their weight, not because their weight is the imaginary number they’re pretending it is. If we follow the non-Euclidean reasoning that Plus is Equal, wouldn’t Double Plus be DoubleGood? I don’t see Rosie O’Donnell’s geometric orders of magnitude in the ad.

Then there’s the obligatory yells of “Everyone deserves to be celebrated!” and “No one’s ignoring us anymore!” The first one is crap (“When everyone is celebrated, no one will be special!” or something like that), but I am willing to concede the second point. No one can ignore them now, although maybe not in the manner the makers of the video intended. Perhaps using a drum pattern similar to those used in movies when the elephant herd is stampeding was not the best choice.

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*My wife was watching an Azumanga Daioh episode called “Equation For Victory.” I walked by during the relentlessly cheerful theme music and recognized a character (Osaka, it turns out) from her endless appearances on the internet as a forum avatar and the like. My wife said Osaka was the poster image on a TV Tropes page called “Nightmare Fuel Station Attendant,” which links to many interesting and fascinating articles such as the charming and delicate teen love song mentioned at the top.